The Application of Public Participation to create the Cultural Tourism Map
- Supawadee Boonyachut, Architecture Program, School of Architecture and Design, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand
- Terdpong Boonpan, UDDI - Urban Design and Development (International Program), Faculty of Architecture and Planning, Thammasat University, Rangsit Campus, Pathum Thani, Thailand, Corresponding author, E-mail: tp.boon@ap.tu.ac.th
Abstract
Trat’s old town, located along Bang Phra Canal, has been the original town center since the reign of King Rama I to King Rama V. People in the community agree to preserve and restore many architectural heritages that have been found in this area. Other than that, there are many other interesting cultural and historical sites worth enough to visit in Trat’s old town. However, there is no publicity in various forms, such as maps or brochures, to be used as a travel guide by tourists. Therefore, Trat’s old town has been receiving lower attention from tourists than many other islands in the province. For this reason, this study aimed to first explore the identity of the town for a mascot’s design to initiate the theme of the cultural tourism map for Trat’s old town and secondly to design the cultural tourism map for old Trat’s town, both through the public participation process. To collect data, a literature review and interviewing methods were used. The samplings included 12 focus groups, which comprised Thai and foreign tourists of different age ranges and genders. Finally, the finding shows that the best-representing mascot of the Trat’s old town community is “the happy grandmother and grandfather.” The design of the cultural tourism map thus consists of a cover that illustrates a picture of the happy grandmother and grandfather. The map is colored green, brown, and beige to create friendly hospitality along with the wood color of old buildings in Trat’s old town and is in an “A3” size for ease of use and portability. The 5-fold leaflet was derived from the focus group interview of the sampling.
Keywords: Trat’s Old Town, Trat identity, color scheme, Cultural Tourism Map, Community Participation
DOI: 10.14456/rjsh.2022.5
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